Feeling like thouse dogs who run after tail in circle.

I renew a ssl certificate and is the 10-th time i do it to get it right (organization field , unit) ,In a way i understand to identify with organization docs otherwise some phishers could buy trusted ssl certs and create some fake shops(See thouse ebay scams/spam) in another way i'm sick loosing time and even now i'm not shure

"Verifying the identity of your organization... If Starfield is unable to authenticate your organization based on the currently submitted information you will receive an e-mail notification prompting you to provide the necessary documentation via e-mail or fax."